Policies you can believe in

There’s no point in having protection unless you know it will pay out if you need it.

At Guardian, we're committed to providing fairer, clearer policies that are easy to understand and that all our customers can truly believe in. Here’s how:

We use crystal clear policy wording - there's no room for ambiguity.

Our flexible products allow your Financial Adviser to build a policy that's exactly right for you.

We apply a broad definition for most illnesses so you're better protected.

In many cases, we only need confirmation from a Consultant before we pay out.

You can nominate beneficiaries when you apply, so your Life Protection payout is not delayed by probate.

Trusted protection is the product of the best possible advice and the best possible cover. That's why we only sell our policies through Financial Advisers.

Duncan Mosely

Chief Operating Officer

Better is in the detail

For us, 'better' isn't about changing one big thing. It's about constantly improving lots of little things that collectively make a big difference.

So, here are the 5 key benefits of choosing Guardian.

Each one is substantiated by the little things we've done to challenge 'typical' and make 'better' a reality.

  1. Products. Better by definition.

    Discover

  2. Forward-thinking underwriting.

    Discover

  3. Liberating technology.

    Discover

  4. Fairness. Redefined.

    Discover

  5. More meaningful customer care.

    Discover
Legal
Information
Get in touch

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited.
All products are provided by Scottish Friendly.

  • © Guardian Financial Services Limited

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority.
Registered office: Scottish Friendly House, 16 Blythswood Square, Glasgow G2 4HJ. Registration number 110002.
Guardian Financial Services Limited is registered in England and Wales under number 11115769. Registered office: 11 Strand, London WC2N 5HR.